Try to be creative with your promotions. The perfect solution or combination of marketing strategies to get fans out to a show doesn’t exist, so don’t be afraid to try out innovative ideas, even if they might fail. You’ll learn from what goes wrong and increase your understanding of what it takes to put on a successful show in your music market.
Music is such a volatile and unpredictable market. You never know when a song will take off or not. Why risk taking a one-time work-for-hire fee for a few hundred dollars when you can have X% ownership? Owning and registering a publishing percentage ensures fair compensation if the release sells well. (For a quick crash course on royalties, rights, and publishing, check out our free course, How to Get All the Royalties You Never Knew Existed.)