Knowing your audience is a crucial aspect of marketing your music, but it is also important to consider your audience when writing your music. What kind of people (outside of your friends and family) do you want your music to appeal to? What artists do people in your target audience listen to? Which moods and lyrics does your audience relate to?
Born in Tokyo, Japan in 1947, Ischi was a self-described “loner” who had a difficult time fitting in. He heard yodeling on the radio as a child and became obsessed with the sound of it. It clearly made a massive impact on him, because his life was set on a completely different course after that.